Antimicrobial Technology: Things to Look for in a Supplier

Paul Willocks
Marketing Manager (Addmaster)
Antimicrobial Technology: Things to Look for in a Supplier

So you’re ready to add antimicrobial additives to your product? Here’s what you should look for in a supplier.

Adding an antibacterial technology to your product might seem like a great idea, but a lot of work. You may also have questions like “how will I know if it works?” or “is the technology safe?

With this in mind, it’s important to remember that the real value often lies in the support provided by your supplier. 

The 8 things you should look for in a supplier:

1 – Brand Recognition

What do your target market know about the technology you’re using? Are they familiar with the brand?

No other antimicrobial technology supplier can match the brand-growing strides that we’re currently taking. 

By working with some of the UK’s top businesses, we are nurturing a brand that will soon add just as much value as the technology behind it does. 

2 - Antimicrobial Efficacy

What exactly are they selling you, how does it work and how effective is it against the bacteria you’re looking to protect against?

Not all companies actually provide the protection that they say they will. Whether it’s an ineffective technology or an effective technology that has been added incorrectly, you may not get the product protection that you have paid for.

Biomaster has been proven to prevent the growth of bacteria for the lifetime of the product that it has been built into. Bacteria that may otherwise result in illness, or odour/staining.

The technology works in three ways, learn more here.

3 – Product Safety

The term ‘antibacterial’ is often associated with harsh chemicals like bleach and the type that you will find in sprays and wipes. How safe is the technology you’re being offered?

When adding anything into your product, you obviously need to be absolutely sure that it isn’t going to inhibit the safety or quality of the finished item.

Biomaster is incorporated directly into your product and is non-leaching. Already used in healthcare, food and water based applications, it is perfectly safe for food and skin contact.

4 – Technical Expertise

Does the company have the technical know-how to assess your materials and manufacturing set-up before making a recommendation on the grade that you should use?

No off-the-shelf solution will be completely suitable for your product. Our in-house technical experts pioneered the technology and will take the time to make the right recommendation, ensuring that you get the results that you need.

5 – Manufacturing Support

Even once you’re sure that the technology is effective and safe, you still have to actually add the additive into your manufacturing process.

Some suppliers are quite happy to supply their technology along with a copy and pasted instruction sheet on how your manufacturers should add it to the existing process.

Taking all factors of your product into account, our technical experts will work with those responsible for your manufacturing to ensure that the technology is added at the optimal point in your manufacturing process.

6 – Regulatory Assistance 

Once the technology has been successfully incorporated in your product, it’s important that you understand what you can and can’t say or claim.

Having an in-house regulatory safety net team ensures that we all stay within the acceptable limits of antimicrobial regulations. 

Straying from those limits can result in large fines and messy court action that no business wants to be involved with.

7 – Marketing Support

You now have a finished product that features antibacterial protection, but how on earth do you sell that to existing and new customers?

Selling the added value of an antimicrobial technology isn’t rocket science, but getting the messaging right isn’t always easy. Our marketing department have an enormous amount of experience in pushing the benefits of antimicrobials. 

Once on board with us you will have a point of contact with the team which will allow you to; access our existing range of brand assets (including literature, graphics and videos), expert feedback and input from our team. What’s more, we offer all of this without any licensing fees.

8 – Strong Reputation

The last thing your business needs is to get tied into any agreement with a company, only to then find out that the impression they have left on you in initial talks is not representative of the way they do business.

By offering as much support as we can at no added cost to the customer, we have built a solid reputation for value and expertise.

We understand that word of mouth is still a highly effective marketing tool. That’s why we’re committed to maintaining strong relationships and making as much assistance as possible available to customers.

There has never been a better time to get on-board with Biomaster antimicrobial technology. Contact us today to take your first step towards an antimicrobial product.

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