Scent Marketing for Banking, Gaming and Fast Food Fans
Our sense of smell is one of the strongest of our senses and can have a huge impact on our behavior, emotions and even our memory.
In an increasingly crowded marketplace, it is becoming increasingly common for brands and businesses to try and differentiate their products or customer experience by hooking in interest through their buyers’ noses.
Here are three of the more off beat stories in olfactory marketing that caught our eye of late…
Lloyds Bank Brews Up
In recent years the move to telephone and then online banking has prompted many banks to rethink their presence on the High Street to make visiting in-branch a more worthwhile and valuable experience.
When Lloyds Bank opened their new Clapham Junction branch late last year there was a change in tact to include touchscreen tablets, video walls and a new fragrance pumped through the building.
A hint of thyme can be picked up when you walk around the High Street, which is said to give the branch an “inviting… welcoming feel” for when you’re paying in your cheques.
Resident Evil ‘4D VR’ Experience
Virtual reality gaming has come on leaps and bounds since the days of the Virtual Boy with Playstation, Google and Facebook, through its Oculus VR purchase, all now leading the pack with the next generation of gaming.
There has always been a desire for gaming to be fully immersive and Capcom, the developers of the Resident Evil franchise, have now released the ‘Blood, Sweat and Fears 4D Candle’ as an accompaniment to your VR experience.
Perhaps fittingly for a zombie horror game, the candle has been designed to enhance your immersion into the abandoned plantation house where the game takes place with a smell of “old timber and blood”. Not one for the faint hearted.
Kentucky Fried Candle
The fried chicken chain is no stranger to viral social media activity, and the latest stunt sent shockwaves around the web with its bizarre offering of a KFC flavoured candle.
The New Zealand arm of the Colonel’s restaurants produced only 25 scented-candles to giveaway to fans, which is said to bring the smell of 11 herbs and spices to your home.
Horrifying and delighting fans in equal measure, the stunt seems to have paid off with nearly 4500 fans liking the original Facebook post – nearly 10 times more than usual.
Our Scentmaster scent marketing fragrance and flavour technology has been incorporated into hundreds of products to give brand owners and manufacturers a competitive edge in the marketplace.
Find out more about Scentmaster by clicking HERE.
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