Scentmaster Solutions for Scented and Flavoured Packaging
Differentiating your products from the competition in a crowded marketplace can be a costly and time-consuming process, particularly if you are up against already established brand names.
Over the years many companies have opted for packaging designs that catch the eye, but more and more brand owners are now exploring how scent marketing can influence customers into purchasing and reinforce brand perception after purchase, especially with online purchases.
Whether it’s a clothing store with a signature scent, supermarkets pumping a freshly baked bread smell or a high-end unboxing experience, olfactory marketing can be hugely influential in triggering memories, moods and behaviours that can be powerful triggers for potential buyers.
Addmaster’s Scentmaster flavour and fragrance technology is a powerful addition to your packaging offer with a wide range of applications.
Odour control for liners and bags
As much as pleasant smells can help to enforce a brand’s reputation or a product’s appeal, malodours and foul-smells can quickly turn your customer’s positive opinion into a negative one.
Scentmaster technology has been implemented in a range of plastic films and bags to help block unwanted smells from escaping, masking odours with a high quality fragrance from our extensive collection of scents and providing a simple way of adding a scent where none previously existed.
As well as incorporating Scentmaster, antimicrobial protection can be applied at the point of production with our Biomaster additive, safeguarding from harmful bacteria like E. coli, Salmonella and Campylobacter around the clock as well as being effective against bacteria that cause malodours.
This application has proven so popular with customers that a scented bin liner has been picked up by a major supermarket chain and rolled out in all their stores across the UK.
High-end fragrance and flavour packaging for increased brand perception and unboxing
First impressions are always key to building a strong reputation between your product and your customers and your packaging plays a huge part in this.
Regardless of which sector you’re in, the trend for unique unboxing experiences shows no signs of slowing and a distinctive subtle yet lasting fragrance can make a huge impression on your buyers, especially with high value and online purchases.
Scentmaster fragrance technology can match almost any flavour or fragrance, meaning your customer can be met with a complementary scent to maximise their experience when opening your product for the first time.
Our most popular fragrances include chocolate, apple, cherry and orange but the possibilities are endless.
About Scentmaster
Adding scent to plastics has been used for years, but Scentmaster’s unique formulation allows it to be processed at much higher temperatures than regular additives, without detriment to the delicate notes in the scent, which results in a better quality, longer lasting fragrance.
Furthermore, as Scentmaster is supplied in higher concentrations than similar products, addition rates are typically 1% or lower, making it a cost-effective and valuable way of adding a unique selling point to your packaging needs.
To find out more about Scentmaster flavour and fragrance technology click HERE.
Or contact us today for a no obligation consultation to find a Scentmaster solution for your packaging needs.
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