Verimaster Anti-Counterfeit and Tamper Resistant Packaging
It’s estimated that around 7% of all trade conducted globally comprises of counterfeit products, which is expected to account for around $1.7 trillion in lost sales.
Standard anti-counterfeit and verification technology like holograms, watermarks and seals are all commonplace on high value goods, but can be easily mimicked by fraudsters within a matter of weeks.
As well as the financial implications that can impact brand owners through lost sales, unwitting buyers can be at risk from goods that may not meet rigid safety standards to consuming fake alcohol or fraudulent food made with sub-par or even dangerous ingredients.
Verimaster anti-counterfeit technology works in a different manner to standard techniques as it uses bespoke chemical additives at very low dosage levels for covert verification.
Anti-counterfeit technology for beers, wines and spirits
Premium beverages are often susceptible to counterfeit activity with rare wines, high-end spirits and luxury champagnes regularly seized by border control and customs agents.
Not only are the financial burdens that counterfeit drinks have on economies enormous, with an estimated €3bn a year cost for the EU alone in lost revenue for companies and missed taxes, but there are also significant threats to consumer health if they’re made with un-safe ingredients.
Unique barcodes, QR code and customised paper have all been employed in the past to try and deter counterfeiters but incorporating Verimaster into the label or seal can provide a covert verification system with a quick scan from bespoke detectors that you control.
Packaging verification for pharmaceuticals
According to the World Health Organisation (WHO), counterfeit pharmaceuticals is a growing concern for the medical community with the multi-billion dollar a year trade affecting millions of patients across the globe.
Fake medicines could be contaminated with harmful materials or contain no active ingredients posing a serious risk to patients who may require further treatment, putting further strain on healthcare providers.
Anti-tamper packaging and other deterrents are already in place and utilised across the pharmaceutical industry to try and validate manufacturing processes, ensure the contents haven’t been altered or that the packaging has not been relabeled.
With Verimaster added into the label or packaging, you’ll be able to make sure that the packaging and label are original in an instant as our detector pen can be programmed to programmed to validate a unique signature for your product’s application.
About Verimaster
Our Verimaster additives can be implemented in masterbatch, liquid and powder forms and suitable for all polymers, papers, textiles and paints & coatings, even when used in conjunction with other Addmaster products like Biomaster antimicrobial technology.
Verimaster can be detected using either visual, audio, electronic or laboratory methods depending on the level of security that your product might need to protect from counterfeit activity or incorrect production techniques.
To find out more about Verimaster anti-counterfeit technology click HERE.
Or contact us today for a no obligation consultation to find a Verimaster solution for your packaging needs.
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